Interactive Industry - News & Views

Welcome to MarketNet’s blog post archive. Listed below are a handful of previous blog posts that our team has authored. To read older posts, please choose an applicable category from the “Topics” list on the right side of the page.

E-commerce

Five Tips To Successful Online Retail in a Down Economy

This blog post is short and sweet as the holidays are approaching, and we're almost at the end of the runway when it comes to successful holiday planning.  Below is a list of ideas that should help you in these tough times, and potentially allow you to see gains during Q4 that you've been looking forward to from a sales goal perspective all year long.

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Etailers - Ready For The Holidays?

I've been in the Etail space for just over 10 years now, and have been through just as many holiday selling seasons.  Historically, prep for the holidays begins towards the end of the summer - ensuring your media placements are locked up, product selections identified and placed on reserve / contract, photography in place for holiday products, fulfillment centers are ready for the increase in demand, and customer support is increased to handle the load of inbound phone calls and consumer emails.  Actually, that's just the tip of the iceberg when getting ready for the holidays . . .

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5 Things Shoppers Don't Want from Online Retailers

Last week I made a blog entry titled “5 Things Shoppers Want from Online Retailers.”  This week I’d like to take a look at a handful of bothersome shopping techniques implemented by online marketers that don’t just get on my nerves, but many other online shoppers that I speak with on a daily basis.  Below is a list of 5 things that I feel hinders my online shopping experiences, and make me think twice before making an online purchase:

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5 Things Shoppers Want From Online Retailers

As each year passes by, I see great strides forward in the ease of use of online shopping sites, more information that I’m looking for to make a purchase decision, and automated payment methods that make my online purchases easier. Below is a list of 5 things that are helping me as an online shopper (and helping online retailers make their sales plan):

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